Perfect Branding Checklist

• The name should be easy to understand without needing an explanation.
• Need to allow easy to earn trust from common people and grow among existing customers.
• Memorable and must be easy to recall.
• Clear and Concise.
• It must be unique and brandable to get trademark without battles with other enterprises.
• Need to convey value that addresses people needs and aspirations.
• A category definding brand should represent the entire industry aspiration & needs in a single domain name / brand name. Example Senseraw.com, Feasting.ai.
• A flagship brand should be able to define multiple categories in a single domain name. Example Elegantfy.com, Defyodds.ai.
• It needs to go beyond religion, politics, and identity.
• Minimize communication gaps to ensure its purpose & mission is understood by all.
• Short and easy to read, speak, share, and write.
• Should sound nice and clear without losing its meaning.
• The brand should remain in positive perception by continuing to meet customer needs, even with new competitors.
• Translations into other languages should not have negative meanings.